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What is Google Places?
Google Places is a service from Google that is designed to make it easier for customers to connect with businesses locally by using Google to search not only for business types but also by proximity to the customer. This means that when you do a search for 'plumber' you get a list of local plumbers and not a list of plumbers from around the world.
Google Places Facts:
According to Google, 97% of consumers search for local businesses online. So a listing on Google Places is like getting a FREE ad!
Creating a profile makes your business easy to find on mobile devices such as smart phones with Google Places.
A Google Places listing will appear above the organic (non-sponsored) search results, giving you great page placement.
The average computer user will only see the top 5-7 listings.